farm apathy

From the sinfurd daily:

Two nights before the biggest football game of the year, about 200 generally ambivalent students stood in the frigid air at the base of a lit-up, red Hoover Tower for a pep rally that wasn’t very peppy.

Only two years ago, when the football team entered Big Game with a 4-6 record, the whole fountain area in between the Tower and Memorial Auditorium overflowed with spirited fans. But, this year, it was quiet enough to hear cell phones ringing.

Someone want to explain to me what this next quote means?

“After Gaieties, I got excited about the game again,” said sophomore James Barton. “They have chicken strips and red lights. How could it be more Stanford?”